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2.Meaning of Personal Information

2.1Personal Information.Consistent with the California Consumer Privacy Act, as amended from time to time, in this Policy, “Personal Information” will mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

2.2Deidentified Information and Aggregate Consumer Information.Deidentified Information (defined below) and Aggregate Consumer Information (defined below) are not Personal Information. We may create Deidentified Information and Aggregate Consumer Information by removing identifiers from your Personal Information and satisfying the other requirements of applicable law.For example, if your username were janedoe99, we may collect the following information: janedoe99 clicked a particular bicycle advertisement three times while located in New York City on April 23rd of a particular year.We may remove “janedoe99” and satisfy the other requirements of applicable law in order to create Deidentified Information or Aggregate Consumer Information.

2.3In this Policy, “Deidentified Information” will mean information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to you, provided that the user of the deidentified information:

(a)has implemented technical safeguards that prohibit reidentification of you;

(b)has implemented business processes that specifically prohibit reidentification of the information;

(c)has implemented business processes to prevent inadvertent release of deidentified information; and

(d)makes no attempt to reidentify the information.

2.4In this Policy, “Aggregate Consumer Information” will mean information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device.

3.No Sale of Your Personal Information

3.1We do not, and will not, sell any of your Personal Information.

3.2When companies perform market research for their products and services, they often rely on data that describes the shopping and buying activities of a consumer population.In exchange for supplying Deidentified Information or Aggregate Consumer Information to these types of companies and other third parties, we may receive payments or other monetary or valuable consideration.

4.How We Collect Your Personal Information

We may collect your Personal Information in a variety of ways, such as by:

  • automatically pulling data from your browser or device, such as your computer or smartphone, by embedding computer code or data files to track your activity or geolocation, by other tracking means or by the methods described in our Cookie Policy;
  • receiving information you have provided to us via phone, text, email, electronic message, online form submission or other communications;
  • receiving information from our Associates who have shared with us, the information you have made publicly available, such as photos, videos and content you have posted on publicly-available social media platforms;
  • communicating with you in-person; and
  • photographing or video recording you when you visit any brick-and-mortar facilities of our Marketing Channels.

5.The Categories of Your Personal Information We May Collect

The following is a list of the categories of your personal information that we may collect for our business purposes, which may vary depending on the nature of your interactions with us and may not include all of the examples listed below:

  • Identifiers (such as your name, unique personal identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, state identification card number, passport number, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, and any other of your financial information, medical information, or health insurance information);
  • Characteristics of Protected Classes (such as your race, color, national origin, religion, gender (including pregnancy), disability, age and citizenship status);
  • Commercial Information (such as your records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies);
  • Biometric Information (such as photos, videos and images of you, including your face, eyes, fingerprints and voice);
  • Network Activity and Device Information (such as your device, browser, internet or other electronic network activity information, including browsing history, search history, information regarding your interaction with an internet website, application, or advertisement, network routing information (where you came from), date/time stamps, clickstream information (when a webpage was visited and how much time was spent on the webpage), device information, browser type, Internet Protocol (IP) address (which may identify your general geographic location), referring/exit webpages, and number of visitors, views, and interactions);
  • Geolocation Data (such as general geographic location and your Internet Protocol (IP) address, which may identify your general geographic location);
  • Audio and Visual Information (such as your audio, electronic, visual, thermal, olfactory, or similar information, including voices, sounds, photos and videos of you);
  • Professional Information (such as professional or employment-related information); and
  • Inferred Profile information (such as inferences drawn from any of the information described in this list to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes).

6.The Categories of the Sources of Your Personal Information

We may obtain your personal information from the following categories of sources:

You: We may collect the content, communications and personal information you send or provide when you use our products, services or Platform.

Your Devices: We may pull your personal information from your devices and browsers through tracking methods and by placing cookies as described in Section 9.

Other People: We may receive your personal information from people who use our products or services, such as when people share or comment on a photo or video of you, send a message to you, or upload, sync, or import your contact information.

Service Providers: We may receive your personal information from our service providers.Our service providers may collect your personal information from you or your devices in accordance with their privacy policies and the CCPA.For example, our service providers may use Internet-based software that connects or links to our products, services or Platform.This may enable our service providers to collect your personal information.

8.The Categories of Third Parties Who May Receive Your Personal Information

8.1We may disclose your Personal Information to the following categories of third parties:

  • Connected People and Businesses: This includes people and businesses that own or operate apps, websites, products and services that are connected to our products, services or Marketing Channels.
  • Associates: This includes our Associates involved with our business purposes.
  • Law Enforcement Agencies: This includes law enforcement agencies concerning activity that that we reasonably, and in good faith, believe may violate federal, state, or local law.
  • Others Permitted by Applicable Law: This includes other third parties permitted to receive your Personal Information in accordance with the applicable laws.

8.2Based on your voluntary conduct, third parties may receive your Personal Information, such as:

  • people and businesses to whom you share your Personal Information; and
  • people and businesses who receive your Personal Information from those who originally received it from you.


9.1What is a Cookie? A cookie is a small data file (“Cookie”) that our websites (“Websites”) store on the browser of your device, such as your computer or smartphone.Your browser, such as Chrome, Firefox, Edge or Safari, stores Cookies in the memory of your device.Our webservers or the webservers of our Associates may receive and use these Cookies when you return to our Website.As explained below, we have classified Cookies as Functional Cookies and Other Cookies.You can learn more information about Cookies at

9.2Functional Cookies. We use certain types of Cookies to help our Website work properly, securely and efficiently (“Functional Cookies”).Generally, Functional Cookies enable our Website to:

save pieces of information you have entered in the past, such as items you have added to a shopping cart, as well as names, addresses, usernames, passwords and other text you have entered in forms on our Website;

verify whether you are logged-in to an account on our Website for authentication and security purposes; and

enhance the security, speed or performance of our Website.

9.3Other Cookies. We use other types of Cookies to study how you interact with our Website and spend time viewing particular content on our Website (“Other Cookies”).For example, we may use Other Cookies to record your browsing history, such as the particular buttons you have clicked and the particular webpages you have visited.This helps us personalize your experience, improve our Website, enhance our products and services, and identify new products or services that may be in demand.

9.4Disabling and Deleting Cookies

There are several ways for you to stop or limit our use of Cookies. If displayed in this Section 9.4 below or on our Website, you may use the displayed cookie settings link or button to disable the Cookies.Also, you may use your browser’s settings to disable, limit or delete Cookies.Please keep in mind, however, that our Website may no longer work properly if you disable, limit or delete Cookies.

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10.Privacy Policies of Third Parties

Our Marketing Channels may provide links to or the ability for you to connect with resources owned or controlled by third parties, such as third party websites, services, social networks and mobile applications.Some of these resources may be integrated into our products, services or Marketing Channels.Clicking on these resources or enabling these connections may enable the applicable third party to collect or share your Personal Information. These third party resources are beyond our control.We encourage you to check the privacy policies of these third party resources before providing your Personal Information to them.

11.How to Control Your Preferences

11.1Opt-Out Settings.We may enable you to opt-out of, decline or disable certain features that involve the use of your Personal Information.For example, we may enable you to select a setting to opt out of marketing emails and messages by modifying your user profile or using our unsubscribe link.

11.2Cookie Settings.You may disable Cookies as described in Section 9. However, your election to disable Cookies may degrade the functionality of our products, services and Marketing Channels.

11.3Blocking of Advertisements.Your browser may enable you to block advertisements. However, doing so may degrade the functionality of our products, services and Marketing Channels.

15.Cross Border Transfers/Storage

We might offer our products, services or Marketing Channels on a worldwide basis and might rely upon the services or facilities of our Associates located in the United States and other countries throughout the world.In accordance with applicable laws, we may: (a) transfer your Personal Information from the United States to countries outside of the United States, where it may be stored and processed for the uses described in this Policy; and (b) transfer your Personal Information from a country outside of the United States to another country, where it may be stored and processed for the uses described in this Policy.

16.How Long We May Keep Your Personal Information

16.1We may retain your Personal Information until we no longer have Necessary Purposes or other business purposes to keep your Personal Information (“Retention Period”).

16.2At the end of the Retention Period or when you delete your user account, whichever comes first, we may permanently destroy, erase, delete, encrypt or disable access to your Personal Information in a manner designed to ensure that it cannot be reconstructed or read.You will not be able to recover such Personal Information later.

17.Security of Your Personal Information

The security of your Personal Information is very important to us. Directly or through our Associates, we use physical, technical, and administrative safeguards designed to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.However, we cannot warrant the security of any Personal Information that you send us.There is no guarantee that your Personal Information will not be unlawfully accessed or destroyed by a hacking incident, cyberattack or other breach of our physical, technical or administrative safeguards.

18.Policy Updates

We may update this Policy from time to time. The date provided at the beginning of this Policy is the latest revision date of this Policy.To request a prior version of this Policy, please contact us.

End of Privacy Policy

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