At Winner's Choice, we build a better bowstring. We use state-of-the-art materials, customized manufacturing processes, and innovative technology to assure you of the ultimate in bowstring performance. Put a Winner's Choice bowstring on your bow and string creep, peep rotation and serving separation issues will be a thing of the past. We guarantee it! We call it the Lifetime String Performance Guarantee because that is precisely what it is. Performance. Guaranteed!