HOW STRINGS & CABLES ARE MADE

We are fully invested in creating performant strings and cables of unrivaled quality. Winner's Choice Strings and Cables are designed by YOU, and made right here, in the U.S.A.

Step 1. You design your strings.

Use the Winner's Choice String Builder to create limitless custom string configurations and options that ship to your door within days, not weeks.

Step 2. We instantly receive your order, build, and ship out your masterpiece.

Constructed with the industry’s best material, Winner’s Choice Custom strings let you build a string that exceeds the demands of your bow’s performance needs, with the colors, combos and flare to match your personality.

THE WORLD'S MOST ADVANCED & RELIABLE BOWSTRINGS

At Winner's Choice, we build a better bowstring. We use state-of-the-art materials, customized manufacturing processes, and innovative technology to assure you of the ultimate in bowstring performance. Put a Winner's Choice bowstring on your bow and string creep, peep rotation and serving separation issues will be a thing of the past.
We guarantee it! We call it the Lifetime String Performance Guarantee because that is precisely what it is. Performance. Guaranteed!